Warning: This vacancy expired on 6th Aug 2008.

Job details

Job Description

Manager, Customer Analytics / Marketing Analyst

Client are one of the leading global b2c service etailers.

NOTE: The role is based in Barcelona, however the position is for the UK Market. Therefore the successful candidate MUST have considerable experience within the UK in a b2c online environment. Agency or client side considered.

They are looking for a candidate who understand data analysis and how it applies to business practices. Data is critical to the construction, execution, and refinement of marketing and product plans. The Business Analyst’s core responsibilities involve partnering with the Marketing, Creative, and Analytics team members to translate business needs into data requests, develop actionable plans, analyze results, and present findings.
The manager of customer analytics will perform detailed customer analyses to help define manageable and meaningful marketing segments. The manager will play a critical role in driving business, product and marketing strategy as well as oversee all statistical modeling to enable and optimize the customer lifecycle management programs.
RESPONSIBILITIES INCLUDE:
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Partnering with the business to translate business needs into data requests
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Tracking, reporting and analyzing campaign results by product, channel, customer segment, and other key attributes
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Identifying opportunities by creating statistical models to optimize customer lifecycle management programs and integrate findings into company operations.
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Improving conversion of first time buyers into repeat buyers
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Encouraging additional purchases from current buyer base
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Re-activating lapsed customers
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Managing the work effort of their team and aiding in analysis when necessary
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Working with their team to ensure accuracy in their conclusions
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Ensuring a strong partnership with the marketing team
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Tackling the particularly difficult analyses
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Performing exploratory, ad-hoc data analysis to discover new opportunities
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Generating key findings, action plans and deliver periodic analytical presentations
SKILLS AND QUALIFICATIONS:
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Bachelor’s Degree preferred in Math, Statistics, Economics or other relevant field required, Advanced degree preferred. Experience in direct response marketing preferred.
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5+ years of technical, analytical work in a related field, 2+ years managing a team preferred
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Expert at SQL as well as developing statistical models in SAS
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Ability to learn quickly and to apply new tools and techniques
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Identify and investigate new research methods and data sources
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Demonstrated capability in analyzing data to drive marketing strategies
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Willingness to acquire knowledge of company databases and to keep current with new technologies
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Must be able to work independently
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Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple businesses simultaneously
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Exemplary communication skills and strong business acumen to understand corporate strategy interact with clients and present actionable findings
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Proven ability to multi-task
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Excellent problem solving skills
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Knowledge of European e-commerce landscape desired
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Knowledge of foreign languages a plus

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