New Media Jobs in Central/West End
New Media Jobs in West Yorkshire
| Salary band | £27k - £35k |
|---|---|
| Salary details | |
| Location | London |
| Job type | Permanent |
| Company | pfj |
| Contact | Haifa Kayali |
| Job Functions | Analyst, Email Marketing, Online Marketing |
| Posted | 13th Oct 2008 |
| Expires | 10th Nov 2008 |
Online Marketing Exec (CRM)- to 35K- Client side- Leading travel portal- London The Company One of the top four online travel portals their culture is very much a meritocracy where they are able to offer their people excellent prospect within their London or even global offices. An environment where hard work and creative thinking are always rewarded and appreciated, and innovation travels around the world. The Role · Translation of customer insights into effective contact and retention strategy to deliver relevant, inspiring communications which profitability drive sales and engender loyalty · Briefing creative teams on email and direct mail requirements · Quality control and link checking · Working closely with the merchandising and marketing teams to ensure that CRM communications reflect the merchandising strategy, meet brand guidelines and compliment online and above-the-line communications Working with the Head of Customer Marketing, implement a test-learn-refine strategy to all Customer marketing channels and programmes, to include testing new channels such as direct mail and sales promotions · Work with the Head of Customer Marketing and Customer analyst to effectively report and analyse all Customer Marketing activity: Your Profile · Experience in a CRM or direct marketing role · Good knowledge of direct marketing, including email marketing, target marketing, customer segmentation · Experience of copywriting · Experience working with outside vendors such as direct marketing agencies and third party providers such as writing briefs. · Good knowledge of Microsoft Office particularly Excel, Word, and PowerPoint. To apply please send your CV to (email address removed) or alternatively call Haifa on (phone number removed) for an informal chat.
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