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Job posted by Better Placed Recruitment View more jobs from Better Placed Recruitment

Job details

Salary band £45k - £60k Salary details unknown Location Wiltshire Job type Permanent Company Better Placed Recruitment Contact unknown Job functions Content Management, Creative, Design and Production, Digital, Ecommerce Posted 26/01/2012 Expires 09/02/2012

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Job Description

My client a major blue chip consumer business based in Swindon has an instantly recognised brand and an excellent reputation. Due to continued growth and investment they are now recruiting a Digital Content Consultant.

The Digital Web Consultant will be responsible for defining and delivering a clear web content strategy across the business. This role is key to facilitating the continued growth of customer acquisition and retention through digital channels.

The key responsibilities of this role will include but not be limited to the following;

• Assume full responsibility for all content across the business's portfolio of websites
• Ensure effective web CMS functionality
• Define workflows and approval processes for all content generators and stakeholders
• Ensure all page templates are developed appropriately and display best in practice in information architecture
• Work with Marketing and Creative Services to develop tone and copy guidelines
• Oversee the development of compliant and SEO rich content
• Closely coordinate activities with the Creative Services team, Product & Commercial team and with Marketing to schedule and release quality commercialised content to the websites
• Competitor Analysis
• Define and manage a smooth content delivery process
• Work with the wider eCommerce team to ensure website content is achieving user experience objectives and goals.
• Work closely with the Web analyst team to ensure the websites remain in good working order and that conversion is maintained. An understanding of paid web analytics tools would be advantageous.

This vacancy represents a brilliant opportunity for a Digital Content Consultant to join one of the UK's largest consumer businesses. The successful candidate will need to strike the perfect balance between creativity and technical capability, and ideally will have experience gained within Financial services, Utilities or Retail sectors. If this sounds like the role for you please attach a relevant CV.