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Direct Marketing Manager (CRM) - Leading Website

Warning: This vacancy expired on 10th Nov 2008.

Job details

pfj
Salary band £27k - £35k
Salary details
Location London
Job type Permanent
Company pfj
Contact Luke Judge
Job Functions Direct Marketing, Email Marketing, Online Marketing
Posted 13th Oct 2008
Expires 10th Nov 2008

Job Description

Direct Marketing Manager (CRM) - Leading consumer website - London - To 35k basic dependent on experience - PFJ ref: 59874 The company: The company is a fast-growing consumer-to-consumer internet portal located in West London, (with offices in the USA and France). The company has carved a niche by specialising in the online consumer-to-consumer advertising market. They are now operating in nearly 30 countries globally and are looking to expand and strengthen their presence in the UK. The Role: To summarize you will be running a strategic piece of the clients acquisition and retention business within the company. What makes the position interesting is that you will be in charge of your destiny with full responsibilities. - Developing communications plans to attract, acquire, convert and retain B2B customers - Implement new communications channels (SMS etc) - Budget control and managing ROI - Campaign and production development - Loyalty programmes - Project work - Negotiating contra deals with external parties: institutions, associations, publications, trade magazines etc - All aspects of DM including online marketing, database manipulation, above the line marketing - Creating profit analysis for all marketing plans taking into consideration ROI, Profit, internal and external data and demographic performance - Identifying opportunities for new methodologied and more efficient future marketing Candidate Requirements: - You will be a proven marketer ideally within the B2C customer acquisition / CRM field and or retail field. You will have excellent analytical skills and communications skills with good people management. Educated to graduate / professional level you will be hungry to build your career to the next level. A very competitive base salary, and quarterly commissions and benefits. To apply for this position, or for more information please send your CV with cover letter to (email address removed) , or call Luke Judge directly on (phone number removed) . Visit (web address removed)

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