| Salary band | £35k - £45k |
|---|---|
| Salary details | |
| Location | London |
| Job type | Permanent |
| Company | pfj |
| Contact | Chris Walker |
| Job Functions | Online Marketing, Pay Per Click, Search Engine Marketing, Search Engine Optimisation |
| Posted | 13th Oct 2008 |
| Expires | 10th Nov 2008 |
Digital Search Manager | Central London | up to 37k As a Digital Search Manager it will be your job to manage the execution of all of the clients' search engine marketing. The successful Digital Search Manager needs to be highly versed in both Organic (SEO) and Paid (PPC) marketing alongside keeping a firm finger on the pulse of the on-line marketing industry. The role itself is at the forefront of delivering innovative paid-Search services to clients and is also the public face of their client's search engine and media owner partners. This role will see you working in a fast growing digital media team, committed to providing a good and friendly working environment with excellent career development opportunities for the right candidate. Key Responsibilities: · Liaising with clients to establish their PPC and SEO campaign objectives and expectations · Planning and implementing successful bidding strategies to achieve required results and increase client ROI · Management of client PPC campaigns of varying sizes primarily using Google AdWords but also other PPC platforms (Yahoo, Microsoft AdCenter) · Responsible for setting up search campaigns, populating accounts, writing reports and the optimisation of campaigns for some leading global clients across a number of different sectors · Making recommendations to clients based on campaign performance and website analytics for further development · Working closely with the digital media teams to plan successful search, online marketing and digital campaigns, based on each clients' requirements Your Profile · Knowledge of Google AdWords system (including quality score) and/or the other major PPC platforms (Yahoo, Microsoft AdCenter) · AdWords Professional qualification would be advantageous · Knowledge of Google Analytics or other website statistics software required · A knowledge/understanding of the current best practices of other areas of search engine marketing including SEO, link development and other online marketing disciplines · You must be a numerate, analytical individual with excellent Excel skills and have a proactive approach to campaign and client management.
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